Ignorance Isn’t Bliss
You’ve heard it said, “Ignorance is bliss.” Not in business. Sorry. In business, knowing your raw numbers and analyzing these numbers for insights can make or break a company. You’ll believe me when it comes to Accounting, where you’ll agree that knowing the amount of current liabilities is important. You’ll believe me when it comes to Human Resources, where you’ll agree that knowing the average cost of training a new hire is important. You’ll even believe me in Sales, where you’ll agree that knowing what percentage of discount can be given without cutting too deeply into profit margin is important. But, have you considered the importance of knowing the numbers surrounding your website – site visitors, conversion rate, etc.? Perhaps not.
Many businesses approach their websites as a form of digital brochure, providing information and potentially selling products to clients and prospective clients. Though this “digital…
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