Branding Oneself

Gail Paquette

I am in my element in Digital Media, a course in the post-grad public relations program at Loyalist College.

The course description reads:

“An introduction to desktop publishing in the print, communications industry, focusing on the underlying principles of design and technique, including the capture and integration of digital photos and digital media.”

I am completely comfortable using Photoshop, In Design and a Mac. I am a visual learner. This course is right up my alley.

It has been a while since I have carried a business card. I am more apt these days to say, “Are you on Facebook?” or “just Google me.”

However, even in this world of making connections through social media, there is nothing like being handed a business card that has visual impact and attitude. It is like a gift.

Part of our mark in Digital Media is to develop our own personal brand.  Designing…

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